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Student Opportunities

Students from across the UNC campus can get involved with Blue Sky Innovations in several ways — from registering for a course to working on a diverse team of innovative students and faculty to research and develop real-world solutions, that will leading to a sustainable future for journalism.

Courses Offered

Data-Driven Journalism (MEJO 570)

An introduction to basic statistics and numerical and mathematical literacy, as well as a look at professional data-driven journalism projects. Students who pass this course will be able to acquire, organize, analyze, and present data to a general news audience.

3 credits

Emerging Technologies (MEJO 588)

This class will teach students how to think about mobile media products. Students will learn to solve problems, design mobile user experiences, write the hybrid code to make it work, and then deploy, test, and make it better. The class will be a mix of design and product development theories.

3 credits

News Lab: Creating Tomorrow's News Products (MEJO 463)

Students work under faculty guidance to develop and test ideas for start-up news products. Students will create a prototype, test it on a target market and compile a business feasibility report for the product. The course emphasizes collaboration among students with a variety of skills and experiences.

3 credits


New Media Technologies — Their Impact on the Future of Advertising, Marketing, and Public Relations will introduce you to the nontraditional, future vision required to be successful in advertising, marketing, and public relations and the more personal, individualized technologies that will grab people's attention in the future.

3 credits

The Branding of Me (MEJO 577)

What have you done to brand yourself? Students will use YouTube, Twitter, and Facebook in a calculated plan with other new-media marketing tools to land that first job.

3 credits

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